Giant Texas Roadside Attraction Outfitted in Levi’s® Jeans
What do the best dressed 47-foot cowboys wear? Levi’s® jeans of course—in the tallest size you can get your hands…
Blog Entry - Heritage - November 4, 2015Giant Texas Roadside Attraction Outfitted in Levi’s® Jeans
Uncovering the Levi’s® Legacy in Marilyn Monroe’s Final Film
The 1961 movie, The Misfits, is notable for its critical acclaim, its star-studded cast and its fame as the final…
Blog Entry - Heritage - October 28, 2015
Throwback Thursday: Vintage Levi’s® Overalls Hidden in the Attic
When curator Mark Jensen began working at the historic Dangberg Home Ranch in Minden, Nevada, he spent days inventorying artifacts,…
Blog Entry - Heritage - October 22, 2015
Jacob Davis: 6 Things You (Probably) Didn’t Know About the Inventor of the Blue Jean
In my job as historian, I frequently share the story of how blue jeans came about. It’s a story of…
Blog Entry - Heritage - October 8, 2015
Throwback Thursday: A Cowgirl Poet’s Life in Levi’s® Jeans
Cowgirl poet Georgie Connell Sicking’s life reads like a Louis L ’Amour Western novel. She was born and raised on…
Blog Entry - Heritage - October 1, 2015
Throwback Thursday: Lady Levi’s® in Japan
Earlier this year I traveled to Mumbai and Milan to share our 80-year history of women’s jeans with media in…
Blog Entry - Heritage - September 17, 2015
Throwback Thursday: Everything’s Coming Up Rosie
American women joined the workforce in droves during World War II, replacing men who were serving as soldiers overseas. Known…
Blog Entry - Heritage - September 10, 2015
Beyond the History Books: What I Learned By Going Back to School As an Adult
As my youngest son returns to high school this fall, I’m reminded of when my older son and I both…
Blog Entry - Heritage - August 26, 2015
Let’s Get Digital: LS&Co.’s Archive Goes High-Tech
For Paul O’Neill, head of design at Levi’s Vintage Clothing, visiting the Levi Strauss & Co. Archives used to be…
Blog Entry - Heritage - July 14, 2015
Traveling Pants: Lady Levi’s Meet Milan
In May, I described my visit to Mumbai in preparation for the introduction of the new Levi’s women’s denim collection.…
Blog Entry - Heritage - July 9, 2015
