Launched in January 2026, the Levi’s® Wear Longer Project is a community engagement initiative that empowers the next generation to take fashion into their own hands — teaching young people how to repair, refresh and reimagine their clothes so they look better and last longer.

Through hands-on learning, free digital resources and community-based workshops, the Levi’s® Wear Longer project gives young people the practical skills needed to extend the life of the clothes they already own.

Gen Z is reshaping style through a commitment to self-expression, thrifting and more conscious consumption.

That interest in the clothing lifecycle extends to repair: Across the U.S. and Europe, Gen Z is the generation most interested in learning how to repair their own clothes.

In the U.S., research found that while older generations often learned repair and customization skills at home or in school – from altering a hem to sewing on a custom patch – Gen Z has largely missed out on these skills. Yet 35% say they would keep their clothes longer if they knew how to alter or repair them.

Building on Levi Strauss & Co.’s long-standing legacy of crafting durable, quality clothing designed to last, the Wear Longer Project aims to empower the next generation to take fashion into their own hands. Through repair, refresh and customization, the program gives young people practical skills to make their clothes their own and help them last longer.