Categories for Heritage

The History Behind Two Denim Icons

Bluejeans and the denim jacket. They’re timeless fashion staples, but do you ever wonder how that came to be? Both…

Blog Entry - Heritage - August 25, 2014

With back-to-school shopping in full swing, we couldn’t resist paying a bit of homage to children’s clothing of yesteryear. Not…

Blog Entry - Heritage - August 21, 2014

Denim and the Rise of a Counterculture This week marks the 45th Anniversary of Woodstock, a momentous moment for music,…

Blog Entry - Heritage - August 14, 2014

A Levi’s® employee turned rancher lives his life in denim. Nevada cattle rancher Mark Sampson has worn Levi’s® jeans all…

Blog Entry - Heritage - August 7, 2014

It’s rare to find a logo that is over a century old, especially in a world that relies heavily on…

Blog Entry - Heritage - August 4, 2014

Right now skinnies are in, but every few years the flare becomes popular again. When wide legs had their heyday…

Blog Entry - Heritage - July 31, 2014

This year, Science News uncovered a brand new discovery—the world’s oldest pair of pants. Their age? Roughly about 3,000-3,300 years…

Blog Entry - Heritage - July 24, 2014

Today is a special day in the history of two Bay Area icons and for the surrounding region. This morning,…

Blog Entry - Heritage - July 17, 2014

Just last week, the Levi’s® brand launched its biggest advertising and marketing campaign in recent years, Live in Levi’s®. It’s…

Blog Entry - Heritage - July 10, 2014

When people hear the word “Archives” they usually think of rooms filled with boxes, photographs, old clothes, and other old…

Blog Entry - Heritage - July 3, 2014