Categories for Heritage

LS&Co. Logo Named 5th Oldest in the World

It’s rare to find a logo that is over a century old, especially in a world that relies heavily on…

Blog Entry - Heritage - August 4, 2014

Right now skinnies are in, but every few years the flare becomes popular again. When wide legs had their heyday…

Blog Entry - Heritage - July 31, 2014

This year, Science News uncovered a brand new discovery—the world’s oldest pair of pants. Their age? Roughly about 3,000-3,300 years…

Blog Entry - Heritage - July 24, 2014

Today is a special day in the history of two Bay Area icons and for the surrounding region. This morning,…

Blog Entry - Heritage - July 17, 2014

Just last week, the Levi’s® brand launched its biggest advertising and marketing campaign in recent years, Live in Levi’s®. It’s…

Blog Entry - Heritage - July 10, 2014

When people hear the word “Archives” they usually think of rooms filled with boxes, photographs, old clothes, and other old…

Blog Entry - Heritage - July 3, 2014

As the new LS&Co. historian, I expected to get my feet wet mining for Levi’s® heritage stories. One month into…

Blog Entry - Heritage - June 26, 2014

If you live and breathe Levi’s® and you happen to be in Berlin, then you better believe you’re taking the…

Blog Entry - Heritage - June 19, 2014

In 1989, then-CEO Bob Haas decided that Levi Strauss & Co. needed a professional archivist and historian to manage the…

Blog Entry - Heritage - June 5, 2014

This week we celebrated the 141st birthday of an icon – the beloved 501® jean. Soon after we patented rivets for work pants on May…

Blog Entry - Heritage - May 22, 2014