This week marked Women’s Equality Day, commemorating the 94th anniversary of the passage of the 19th amendment, which guaranteed American women the right to vote. Here at Levi Strauss & Co. we’ll soon be celebrating another milestone that played an important role in shaping women’s lives: the introduction of the first women’s jeans.
Before Lady Levi’s® jeans? Women often donned denim borrowed from a husband or brother—like the overalls worn by horse rider Jerry Scott, my husband’s grandmother, who recently turned 101.
Eighty years ago this fall, LS&Co. introduced the first jeans made exclusively for women. I’ll give you my take on this revolutionary fashion first in the coming weeks. Stay tuned!