When people hear the word “Archives” they usually think of rooms filled with boxes, photographs, old clothes, and other old…
Blog Entry -
Heritage
- July 3, 2014
As the new LS&Co. historian, I expected to get my feet wet mining for Levi’s® heritage stories. One month into…
Blog Entry -
Heritage
- June 26, 2014
If you live and breathe Levi’s® and you happen to be in Berlin, then you better believe you’re taking the…
Blog Entry -
Heritage
- June 19, 2014
In 1989, then-CEO Bob Haas decided that Levi Strauss & Co. needed a professional archivist and historian to manage the…
Blog Entry -
Heritage
- June 5, 2014
This week we celebrated the 141st birthday of an icon – the beloved 501® jean. Soon after we patented rivets for work pants on May…
Blog Entry -
Heritage
- May 22, 2014
Open up any fashion magazine, or watch people on the street in places like Los Angeles, San Francisco and New…
Blog Entry -
Heritage
- May 15, 2014
The Kentucky Derby is this weekend, and while we do enjoy the occasional julep and fabulous hat, our favorite ponies…
Blog Entry -
Heritage
- May 2, 2014
So what do you do with two dozen fashion editors that you have corralled at a dude ranch to celebrate…
Blog Entry -
Heritage
- April 25, 2014
Levi Strauss & Co. invented the world’s first blue jeans in 1873. That’s a hard act to follow, but the…
Blog Entry -
Heritage
- April 24, 2014
The legendary grunge outfit Nirvana recently received its official induction into the Rock and Roll Hall of Fame commemorating the…
Blog Entry -
Heritage
- April 16, 2014