From Rosé to Doechii, there’s no shortage of unforgettable backsides featured in “Behind Every Original,” the latest global brand campaign…
Blog Entry - Heritage - May 27, 2026
From flea markets to family closets, artifacts find their way to the Levi Strauss & Co. Archives from all kinds…
Blog Entry - Heritage - March 24, 2026
With over 170 years of rich history, Levi Strauss & Co. is part of hundreds of thousands of untold stories,…
Blog Entry - Business - January 7, 2026
The holidays are a time for giving — and for Levi’s® fans, there’s no better gift than Levi’s® denim. Over…
Blog Entry - Heritage - December 9, 2025
Editor’s note: The following article was written by Jesse Sandhu, store manager at Levi’s® 7201 in Calgary, Canada. Levi’s® isn’t…
Blog Entry - Business - November 12, 2025
After five years, Levi Strauss & Co. is thrilled to welcome the world back to The Vault — our newly expanded company museum at our headquarters at 1155…
Blog Entry - Business - November 5, 2025
The Levi’s® brand has spent decades curating creative, memorable marketing campaigns and advertisements that are just as iconic as the…
Blog Entry - Heritage - September 24, 2025
As Levi Strauss & Co. historian, I’ve spent over a decade collecting stories about Levi’s® fans of all ages, all…
Blog Entry - Heritage - August 25, 2025
Throughout its rich history, Levi Strauss & Co. has done much more than make jeans — it has woven a…
Blog Entry - Heritage - August 7, 2025
It’s no secret Brian Wilson and the Beach Boys had a profound impact on culture, reinforcing California beach lifestyle and…
Blog Entry - Heritage - July 28, 2025
