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We are ... A company with a rich culture committed to a family of iconic brands.
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We adhere ... To our profits through principles approach to business.
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How Levi’s® Laundrette Ad Reignited the 501®How Levi’s® Laundrette Ad Reignited the 501®

On Boxing Day 1985, U.K. television viewers watched as heartthrob Nick Kamen walked into a laundromat, stripped down to his... View Article

Blog Entry - Brands - November 19, 2020

An Irish TBT Tale Behind A Favorite Pair of 501® JeansAn Irish TBT Tale Behind A Favorite Pair of 501® Jeans

These faded, tattered and torn blue jeans represent two decades Noel Lambe of Kildare, Ireland spent in his favorite pair... View Article

Blog Entry - Heritage - March 14, 2019

Brazil Celebrates the 145th Birthday of the 501®Brazil Celebrates the 145th Birthday of the 501®

It’s been 145 years and they’re still going strong. Riveted pockets were patented by Levi Strauss & Co. and J.W.... View Article

Blog Entry - Brands - May 10, 2018

The 501® Jean Makes Debut in New Levi’s® Skateboarding CollectionThe 501® Jean Makes Debut in New Levi’s® Skateboarding Collection

At last skateboarders have a 501® to call their own. Levi’s® most iconic jean, a favorite of skateboarders for decades,... View Article

Blog Entry - Brands - August 11, 2017

Put Your Best Fit Forward: Levi’s® Fall/Winter 2017 Fit GuidePut Your Best Fit Forward: Levi’s® Fall/Winter 2017 Fit Guide

When it comes to denim, fit is everything. But we all need a little help sometimes. Our Levi’s® Fall/Winter 2017... View Article

Blog Entry - Brands - August 7, 2017

Showtime in Shanghai: #501Day in ChinaShowtime in Shanghai: #501Day in China

On May 20, 1873—144 years ago—Levi Strauss & Co. and tailor Jacob Davis patented the idea for riveted pockets in... View Article

Blog Entry - Heritage - June 8, 2017

#501Day: Celebrating 144 Years of Iconic Cool#501Day: Celebrating 144 Years of Iconic Cool

On May 20, Levi’s® celebrates the anniversary of the day that would forever change the way that people dress: the... View Article

Blog Entry - Brands - May 19, 2017

From the Archives: Summer of the 501®, Togs and Flat EricFrom the Archives: Summer of the 501®, Togs and Flat Eric

Welcome to our spring 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs of the... View Article

Blog Entry - Heritage - May 18, 2017

Blue Jeans Bash in Beautiful BarcelonaBlue Jeans Bash in Beautiful Barcelona

May 20 marks the birthday of the blue jean—the day in 1873 when Levi Strauss & Co. and Jacob Davis... View Article

Blog Entry - Heritage - April 6, 2017

Levi’s® x The Blonde SaladLevi’s® x The Blonde Salad

With a proclivity for the classics and a penchant for vintage looks, Chiara Ferragani – better known as the blogger... View Article

Blog Entry - Brands - October 24, 2016
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