501 Archives - Page 2 of 2 - Levi Strauss & Co : Levi Strauss & Co

Levi’s® Iconic 501® Jeans Gets the Stretch Treatment

This fall, Levi’s® wants you to go ahead and stretch it out in those 501s®. For the first time in…

Blog Entry - Brands - September 20, 2016

Blue jeans—a Levi’s® original—are quintessentially American. In fact, a recent study revealed that our iconic brand has become so synonymous…

Blog Entry - Values - July 6, 2016

“Japanese take in Americana…they somehow manage to do it better,” begins Erik Brunetti, Founder, Fuct/SSDD at the start of the…

Blog Entry - Values - May 31, 2016

On May 20, 1873 Levi Strauss and Jacob Davis were awarded a patent for a new garment: riveted work pants.…

Blog Entry - Heritage - May 19, 2016

So, how will you 501® this 5/01? Levi’s® is setting up in New York City to capture the unique styles…

Blog Entry - Values - April 29, 2016

This spring is all about the 501® jean, a blank canvas of expression since 1873. And as the creator of…

Blog Entry - Values - April 8, 2016

The Levi’s® 501® button fly jean – the original and first ever blue jean – was born on May 20,…

Blog Entry - Brands - March 16, 2016

There’s a scene in the first season of HBO’s new comedy, Silicon Valley, wherein a fictional tech CEO describes the…

Blog Entry - Innovation - June 25, 2014

It’s May 1 — that’s 5/01, if you’re in the U.S. — so what better time to brush up on…

Blog Entry - Brands - May 1, 2014