Jeans: A Natural ChoiceJeans: A Natural Choice

Blue jeans—a Levi’s® original—are quintessentially American. In fact, a recent study revealed that our iconic brand has become so synonymous... View Article

Blog Entry - Values - July 6, 2016

Happy 143rd, Blue Jeans!Happy 143rd, Blue Jeans!

On May 20, 1873 Levi Strauss and Jacob Davis were awarded a patent for a new garment: riveted work pants.... View Article

Blog Entry - Heritage - May 19, 2016

We Are 501®We Are 501®

This spring is all about the 501® jean, a blank canvas of expression since 1873. And as the creator of... View Article

Blog Entry - Values - April 8, 2016