Categories for Heritage

Levi’s® Love Stories, Archived: Levi’s® for Life

It seems everyone has a Levi’s® story, and the Levi’s® Archives has found a virtual way to capture them. We’re…

Blog Entry - Heritage - November 29, 2021

The rumor dates back to 1957 and involves “the King” himself. Elvis Presley supposedly debuted the first pair of Levi’s®…

Blog Entry - Heritage - November 4, 2021

At 10,000 feet above sea level, near the highest summit of the Rocky Mountains, the mining town of Leadville, Colorado,…

Blog Entry - Heritage - October 20, 2021

When Pete Symth, a radio personality, envisioned creating a Western American town in 1960, he imagined a place where visitors…

Blog Entry - Heritage - September 10, 2021

The iconic “Levi’s® 501® Blues” campaign launched during the summer of 1984, pairing blues music with scenes of young people…

Blog Entry - Heritage - August 10, 2021

In 1980 and 1984, Levi Strauss & Co. became the official outfitter for Team U.S.A. Here’s how the games unfolded…

Blog Entry - Heritage - July 29, 2021

Oregon Native Alfred Leo Smith, a member of the Klamath/Modoc Tribe, spent a lifetime in Levi’s®. It started with flared…

Blog Entry - Heritage - July 22, 2021

The following story is based on a recent oral history interview with retired Levi Strauss & Co. factory workers Louis…

Blog Entry - Heritage - June 14, 2021

My Huynh, an apparel development technician at our Eureka Innovation Lab, has already solidified her place in Levi Strauss &…

Blog Entry - Heritage - May 26, 2021

On May 20th, 1873, the world’s first blue jean received its official patent – a day we commemorate each year…

Blog Entry - Heritage - May 20, 2021