Categories for Heritage

The “Riviting” Town of East Tincup

When Pete Symth, a radio personality, envisioned creating a Western American town in 1960, he imagined a place where visitors…

Blog Entry - Heritage - September 10, 2021

The iconic “Levi’s® 501® Blues” campaign launched during the summer of 1984, pairing blues music with scenes of young people…

Blog Entry - Heritage - August 10, 2021

In 1980 and 1984, Levi Strauss & Co. became the official outfitter for Team U.S.A. Here’s how the games unfolded…

Blog Entry - Heritage - July 29, 2021

Oregon Native Alfred Leo Smith, a member of the Klamath/Modoc Tribe, spent a lifetime in Levi’s®. It started with flared…

Blog Entry - Heritage - July 22, 2021

The following story is based on a recent oral history interview with retired Levi Strauss & Co. factory workers Louis…

Blog Entry - Heritage - June 14, 2021

My Huynh, an apparel development technician at our Eureka Innovation Lab, has already solidified her place in Levi Strauss &…

Blog Entry - Heritage - May 26, 2021

On May 20th, 1873, the world’s first blue jean received its official patent – a day we commemorate each year…

Blog Entry - Heritage - May 20, 2021

While the name Levi’s® is synonymous with blue jeans, it also made “herstory” by creating the first jeans for women…

Blog Entry - Heritage - May 13, 2021

In a 1996 Levi’s® 501® advertisement, Pool Boy, security guards watch over an attractive woman sunbathing by a palatial pool.…

Blog Entry - Heritage - May 3, 2021

On Saturday, April 17th, the Contemporary Jewish Museum in San Francisco re-opens its doors to the general public, which features…

Blog Entry - Heritage - April 15, 2021