Categories for Heritage

Happy 80th, Red Tab!

Today marks 80 years since we began using one of the company’s most important trademarks: the Tab Device, the signature…

Blog Entry - Heritage - September 1, 2016

We’re always innovating and finding ways to improve things at Levi Strauss & Co., from inventing the first pair of…

Blog Entry - Heritage - August 25, 2016

Welcome to From the Archives, a behind-the-scenes look at the little ins and outs of the work we do here,…

Blog Entry - Heritage - August 18, 2016

It’s a new Olympic season, and we’re not only feeling patriotic, we’re feeling nostalgic. So, as athletes face off in…

Blog Entry - Heritage - August 11, 2016

Meet Melody Sabatasso—better known in design circles as Love, Melody. As a designer, she used Levi’s® jeans to transform her…

Blog Entry - Brands - August 4, 2016

The 505™C is purely retro, fitted for today’s rebels and rockers. Like the 501® jeans, Levi’s® has resurrected one of…

Blog Entry - Brands - August 2, 2016

Purchasing the leather Levi’s® jacket famously owned by Albert Einstein at Christie’s Auction House in London will probably rank among…

Blog Entry - Heritage - July 29, 2016

Somewhere behind every Levi Strauss & Co. story, you’ll usually find our own Historian, Tracey Panek. The company’s 163-year history…

Blog Entry - Heritage - July 26, 2016

The juggernaut that is the Summer Olympics isn’t just about the medal counts and athletic glories, it’s also about the…

Blog Entry - Heritage - July 25, 2016

In celebration of the brand’s 30th Anniversary, we’re highlighting some of the most remarkable, heritage finds from our Archives. Curated…

Blog Entry - Heritage - July 21, 2016