Categories for Heritage

Levi Strauss & Co. . . . Since 1850?

Next month Levi Strauss & Co. turns 167 years old. It’s a milestone marked by the date, March 1853, when…

Blog Entry - Heritage - February 6, 2020

At Levi Strauss & Co., we’ve celebrated the All-American game of football with our unique style and flare for decades.…

Blog Entry - Heritage - January 28, 2020

It’s 2020 — a new year, a new decade and the perfect time to announce the newest addition to the…

Blog Entry - Heritage - January 16, 2020

The past decade was a defining one for the Levi Strauss & Co. Archives. We added some iconic clothing to…

Blog Entry - Heritage - January 9, 2020

Becoming a Levi’s® designer wasn’t Dan Weinberg’s original dream job. “I always wanted to be a cartoonist,” he shared with…

Blog Entry - Heritage - December 19, 2019

Every year, the Levi Strauss & Co. Archives receives hundreds of questions from around the globe. Whether it’s a query…

Blog Entry - Heritage - December 11, 2019

Peggy Caserta was only 24 years old when she opened Mnasidika, a clothing boutique on Haight Street in San Francisco…

Blog Entry - Heritage - November 22, 2019

This February, San Francisco’s Contemporary Jewish Museum (CJM) is getting a denim makeover courtesy of Levi Strauss. Levi Strauss:…

Blog Entry - Heritage - November 15, 2019

In 1973, Billy Shire’s studded Levi’s® jacket and Anna VA Polesny’s embroidered Levi’s® shorts were selected as two of the…

Blog Entry - Heritage - November 14, 2019

Thirty years ago this week the Berlin Wall fell, marking an end to the Cold War. Over two million people…

Blog Entry - Heritage - November 7, 2019