Categories for Heritage

Levi’s® Design, Past and Present

Becoming a Levi’s® designer wasn’t Dan Weinberg’s original dream job. “I always wanted to be a cartoonist,” he shared with…

Blog Entry - Heritage - December 19, 2019

Every year, the Levi Strauss & Co. Archives receives hundreds of questions from around the globe. Whether it’s a query…

Blog Entry - Heritage - December 11, 2019

Peggy Caserta was only 24 years old when she opened Mnasidika, a clothing boutique on Haight Street in San Francisco…

Blog Entry - Heritage - November 22, 2019

This February, San Francisco’s Contemporary Jewish Museum (CJM) is getting a denim makeover courtesy of Levi Strauss. Levi Strauss:…

Blog Entry - Heritage - November 15, 2019

In 1973, Billy Shire’s studded Levi’s® jacket and Anna VA Polesny’s embroidered Levi’s® shorts were selected as two of the…

Blog Entry - Heritage - November 14, 2019

Thirty years ago this week the Berlin Wall fell, marking an end to the Cold War. Over two million people…

Blog Entry - Heritage - November 7, 2019

To get you into the Halloween spirit, we’re revisiting our favorite advertisements of times past – ghost signs. These lingering…

Blog Entry - Heritage - October 31, 2019

A cowboy pulls a hot-foot prank on a barber to the great amusement of his buddies and the dismay of…

Blog Entry - Heritage - October 24, 2019

In John Ford’s 1939 Western “Stagecoach,” John Wayne lights up the screen as the Ringo Kid with full swagger –…

Blog Entry - Heritage - October 16, 2019

Our Fab Favorites asks LS&Co. insiders for the low-down on their top picks from the Levi Strauss & Co. Archives.…

Blog Entry - Heritage - October 2, 2019