Throwback Thursday: Crazy Legs!
In the 1960s, American sketch comedy television show Rowan & Martin’s Laugh-In became a pop culture phenomenon and one of…
Blog Entry - Heritage - October 15, 2015Throwback Thursday: Crazy Legs!
Jacob Davis: 6 Things You (Probably) Didn’t Know About the Inventor of the Blue Jean
In my job as historian, I frequently share the story of how blue jeans came about. It’s a story of…
Blog Entry - Heritage - October 8, 2015
Throwback Thursday: Back-to-School In Levi’s® Jeans
Jack Hanf has been wearing Levi’s® all his life. He wore them on his first day of grade school at…
Blog Entry - Heritage - September 3, 2015
Throwback Thursday: Let’s Get Dressed
When the first day of school arrives, many parents begrudgingly take on the role of the “get out the door”…
Blog Entry - Heritage - August 27, 2015
Throwback Thursday: Miss Levi’s
Levi Strauss & Co. first went global in the 1960s, and by the 1970s had a few powerhouse products for…
Blog Entry - Heritage - August 20, 2015
Throwback Thursday: Practically Purple in Every Way
The dude ranches of Arizona, Montana, Wyoming and other Western states were popular vacation spots in the 1930s for people…
Blog Entry - Heritage - July 30, 2015
Throwback Thursday: Pride, ’90s Style
San Francisco’s Pride Parade is one of the largest and most well-known Pride events in the world. As a proud…
Blog Entry - Heritage - June 18, 2015
Throwback Thursday: Blue Ribbon Innovation
Last week’s announcement of our new partnership with Google is generating a lot of excitement about the future of wearable…
Blog Entry - Heritage - June 4, 2015
Putting the Two-Horse Pull to the Test
In 1938 Elton Schram of Belmont, California, noticed his neighbor stranded on the road with a dead motor. He offered…
Blog Entry - Heritage - March 26, 2015
Throwback Thursday: 5 Little-Known Facts about Levi Strauss
Last week we commemorated the 186th birthday of our founder Levi Strauss by announcing a grant in his honor in…
Blog Entry - Heritage - March 4, 2015
