TBT Archives - Page 10 of 11 - Levi Strauss & Co : Levi Strauss & Co

Throwback Thursday: Before Women Wore Jeans

Before the world was talking about the importance of giving women the freedom to lean in, have it all, and…

Blog Entry - Heritage - February 18, 2015

Levi Strauss & Co. CEO Chip Bergh created a news sensation when he challenged the notion that blue jeans should…

Blog Entry - Heritage - February 5, 2015

Earlier this week as part of their premiere season, the American Heroes Channel’s How We Got Here featured “The Story…

Blog Entry - Heritage - January 29, 2015

Expositions and world’s fairs have been held in Europe, the United States and Asia for over 200 years. They celebrate…

Blog Entry - Heritage - January 22, 2015

Levi Strauss & Co. is, of course, famous for denim: we made the first blue jeans by taking this traditional…

Blog Entry - Heritage - January 15, 2015

Doing business in San Francisco in the 1800s was hard enough, but there were also people ready to fleece, scam,…

Blog Entry - Heritage - January 8, 2015

Spot cleaning and denim care are part of the job description for my partner at the LS&Co. Archives – Archivist…

Blog Entry - Heritage - December 11, 2014

Sometime between the spring and fall of 1848, Levi Strauss, his mother Rebekka and his two sisters Mary and Fanny…

Blog Entry - Heritage - December 4, 2014

Jeans hidden in air vent see daylight many decades later Since taking over as historian, I have been eager to…

Blog Entry - Heritage - November 20, 2014

This Sunday marks the 25th anniversary of the fall of the Berlin Wall, and the opening up of eastern Europe.…

Blog Entry - Heritage - November 6, 2014