Happy New Year… Truly, Levi StraussHappy New Year… Truly, Levi Strauss

“Happy New Year to you all,” Levi Strauss wrote in a personal letter he penned in 1891. More than 125…

Blog Entry - Heritage - January 3, 2019

Levi’s® At Yosemite: A Bear Of A TaleLevi’s® At Yosemite: A Bear Of A Tale

In September 1933, with the country still recovering from the Great Depression and Stock Market crash just four years earlier,…

Blog Entry - Heritage - April 19, 2018

From The Archives – Winter 2018From The Archives – Winter 2018

Welcome to our winter 2018 issue of From the Archives, a behind-the-scenes look at the ins and outs of the…

Blog Entry - Heritage - March 1, 2018