Categories for Heritage

Levi Strauss & Co. Plays Ball!Levi Strauss & Co. Plays Ball!

As baseball season gets underway, we thought it would be fun to share a few stories about how long Levi…

Blog Entry - Heritage - April 14, 2014

When Denim Was DangerousWhen Denim Was Dangerous

After the dust of World War II had settled, Levi Strauss & Co. decided to start selling our jeans, jackets…

Blog Entry - Heritage - March 28, 2014

The Me Decade, in Denim ArtThe Me Decade, in Denim Art

The early 1970s were all about decorating your favorite jeans and denim jacket, to make these pieces truly yours and…

Blog Entry - Heritage - March 18, 2014

Happy Birthday, Levi!Happy Birthday, Levi!

Today, Levi Strauss would have turned 185. To help you get to know the birthday boy a little better, we’re…

Blog Entry - Heritage - February 26, 2014

The Story of Levi StraussThe Story of Levi Strauss

Levi Strauss, the inventor of the quintessential American garment, was born in Buttenheim, Bavaria on February 26, 1829 to Hirsch…

Blog Entry - Heritage - March 14, 2013

Happy Birthday, Blue Jeans!Happy Birthday, Blue Jeans!

It was 137 years ago today when the awarding of a U.S. patent – number 139,121, if you’re into details…

Blog Entry - Heritage - March 19, 2012

For the Levi’s® ConnoisseurFor the Levi’s® Connoisseur

As any longtime fan of the Levi’s® brand knows, there’s a lot of history in our jeans. And a new…

Blog Entry - Heritage - October 25, 2011