LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jan 12 2012

Inspired?

The inspiration for Levi's® Spring 2012 collection was the small California coastal community of Sea Ranch.

Ever been there?

Beautiful and somewhat isolated, about a hundred miles north of San Francisco, Sea Ranch is a quiet mixture of ocean spray, native flora and only about 1,300 permanent residents. It's a favorite Bay Area escape-to-nature.

So ... what did the Levi's® designers do with this inspiration?

Look and listen. The video here is from a recent New York editor's event, featuring key Levi's® Men's and Women's spring looks. It may be as close as you get to Sea Ranch this year. Enjoy the trip!

Main image: John Lambert Pearson

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Denim,Fashion,Levi's®,Style

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Alexander Ågren (not verified) - Feb 03 2012
That looks awesome! Greetings from Sweden!

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