archives Archives - Levi Strauss & Co : Levi Strauss & Co

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Levi Strauss & Co. was founded during the 1850s California Gold Rush, when Bavarian-born Levi Strauss arrived in San Francisco.…

Blog Entry - Heritage - December 15, 2020

For 30 years, the Levi Strauss & Co. Archives has preserved the legacy of a brand that revolutionized apparel and…

Blog Entry - Heritage - September 17, 2019

While digging in his backyard last year, Brye Dale made an unusual Levi Strauss & Co. discovery. Along with glass…

Blog Entry - Heritage - August 20, 2019

Our Fab Favorites asks LS&Co. insiders for the low-down on their top picks from the Levi Strauss & Co. Archives.…

Blog Entry - Heritage - July 18, 2019

Twenty years ago, Levi Strauss & Co. transformed jean design by introducing an innovative new concept, three-dimensionality. The innovation grew…

Blog Entry - Heritage - June 13, 2019

Whether he was performing in a Mozart-inspired powdered wig or a Donald Duck costume, Elton John’s show looks are almost…

Blog Entry - Heritage - May 29, 2019

Violet Mutter, the great-grandmother of Levi Strauss & Co. employee Rebekah Davies, was born in 1921 and moved across the…

Blog Entry - Heritage - May 16, 2019

Yutaka Fujihara and Naoki Kawamata share a lot in common. They were both born in Japan. Both men are lifelong…

Blog Entry - Heritage - May 2, 2019

Customization is as much a part of our history as the rivet. When our riveted work pants, considered the first…

Blog Entry - Heritage - April 30, 2019

This month, the Levi’s® brand invited 28 artists, most hailing from New York, to Tokyo to create a pop-up art…

Blog Entry - Heritage - April 25, 2019