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We are ... A company with a rich culture committed to a family of iconic brands.
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We adhere ... To our profits through principles approach to business.
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Recognizing 30 Years of Levi Strauss & Co. ArchivesRecognizing 30 Years of Levi Strauss & Co. Archives

For 30 years, the Levi Strauss & Co. Archives has preserved the legacy of a brand that revolutionized apparel and... View Article

Blog Entry - Heritage - September 17, 2019

Elton John’s Customized Levi’s® LookElton John’s Customized Levi’s® Look

Whether he was performing in a Mozart-inspired powdered wig or a Donald Duck costume, Elton John’s show looks are almost... View Article

Blog Entry - Heritage - May 29, 2019

Celebrating a Levi’s® HeirloomCelebrating a Levi’s® Heirloom

Violet Mutter, the great-grandmother of Levi Strauss & Co. employee Rebekah Davies, was born in 1921 and moved across the... View Article

Blog Entry - Heritage - May 16, 2019

Our Historian Gives Teen Vogue the Customization LowdownOur Historian Gives Teen Vogue the Customization Lowdown

Customization is as much a part of our history as the rivet. When our riveted work pants, considered the first... View Article

Blog Entry - Heritage - April 30, 2019

Tokyo Pop-Up Combines Levi’s®, Art & HistoryTokyo Pop-Up Combines Levi’s®, Art & History

This month, the Levi’s® brand invited 28 artists, most hailing from New York, to Tokyo to create a pop-up art... View Article

Blog Entry - Heritage - April 25, 2019

Joe Frank & His 72 Years at Levi Strauss & Co.Joe Frank & His 72 Years at Levi Strauss & Co.

Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company. Salesman Joe Frank had a... View Article

Blog Entry - Heritage - April 18, 2019

Levi’s® – An Early Adopter of Functional FashionLevi’s® – An Early Adopter of Functional Fashion

Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company. The Milwaukee Art Museum recently... View Article

Blog Entry - Heritage - April 10, 2019

Our Fab Favorites: Spring Bottom Pants, Our First FlareOur Fab Favorites: Spring Bottom Pants, Our First Flare

Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company. Our Fab Favorites asks LS&Co.... View Article

Blog Entry - Heritage - April 4, 2019

From the Archives: Glad You Asked …From the Archives: Glad You Asked …

Every year, the Levi Strauss & Co. Archives receives hundreds of questions from inquiring fans around the globe. Whether it’s... View Article

Blog Entry - Heritage - March 26, 2019

Letters from a Genuine Levi’s® DudeenLetters from a Genuine Levi’s® Dudeen

In 1939, Virginia Brookbush of Idaho Falls, Idaho, corresponded with Levi Strauss & Co. in letters, detailing vivid descriptions of... View Article

Blog Entry - Heritage - March 7, 2019
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