We believe that clothes — and how you make them — can make a difference. Since 1853, we’ve been obsessed with innovating to meet people’s needs. We invented the first blue jean, and we reinvented khaki pants. And we work to build sustainability into everything we do. We are driven by our purpose: to deliver profits through principles to make an outsized impact on the world. We are Levi Strauss & Co.

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All things Levi Strauss & Co. Here, you'll find interviews with our designers, company news and exclusive looks into everything we're excited about.

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A Levi’s® Mystery: The Case of the Prized Cutoffs

When radio producer Ben Riskin first came upon a pair of Levi’s® 501® cutoff shorts at a Chicago thrift store, he immediately felt an instant connection. For Ben, the purchase…

Progress Made On the Sustainable Cotton Challenge

Last week, the first annual report was released on the Sustainable Cotton Challenge, which encourages brands and retailers to commit to source 100 percent of their cotton from the most…

Black History Month: Levi’s® & the Legacy of the Berkeley Tigers

Leo Hopkins began wearing Levi’s® in the 1940s when he purchased his first Harley-Davidson. A member of the Berkeley Tigers, an African American motorcycle club, Leo and his fellow bikers…