At Levi Strauss & Co., we build sustainability into everything we do. But you also play a role -- in how you care for our products after you take them home.

Watch the Video

The Levi's® 501® jean is one of the most democratic fashion items ever created, defined by the people who wear it.

Watch the Video

The Birth of Your Blue Jeans

Your blue jeans were born on Monday. By that I mean the patent for the original blue jean was issued May 20 – back in 1873. Levi Strauss partnered…


A Princely Pair of Pants

This’ll be quick. Just couldn’t help but notice -- and share -- that Prince Harry was wearing Dockers® Alpha…