From the Archives: Summer of the 501®, Togs and Flat Eric
Welcome to our spring 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs of the…
Blog Entry - Heritage - May 18, 2017From the Archives: Summer of the 501®, Togs and Flat Eric
Levi’s® Far-Out Fashions Front & Center at Summer of Love Experience
The deYoung Museum’s new Summer of Love Experience is a must-see retro ride for fashion fans of ‘60s style. The…
Blog Entry - Brands - May 11, 2017
Shirt Tales of a Kentucky Horse Trainer
This weekend is the 143rd annual Kentucky Derby, dubbed the “greatest two minutes in sports.” Of course, as we all…
Blog Entry - Heritage - May 3, 2017
LS&Co. ‘Top’ Tops: Hair It Is…
This year I’m highlighting some of Levi Strauss & Co.’s top tops, something we’ve been doing for almost 140 years.…
Blog Entry - Brands - April 27, 2017
The LS&Co. Links to Haight Ashbury’s ‘Hippie Headquarters’
The address 557 Ashbury may not ring a bell for most, but its location and place in counterculture history as…
Blog Entry - Heritage - April 20, 2017
The Levi’s® Shirt That Saved A Life
In a recent interview, I was asked to share my most remarkable story about a Levi Strauss & Co. garment.…
Blog Entry - Brands - April 13, 2017
Blue Jeans Bash in Beautiful Barcelona
May 20 marks the birthday of the blue jean—the day in 1873 when Levi Strauss & Co. and Jacob Davis…
Blog Entry - Heritage - April 6, 2017
Barn-None: Levi’s® Discovery in Rural Ruins
The acidic smell coming from the oak barrels was pungent against the fresh February rain. I escaped the downpour inside…
Blog Entry - Heritage - March 30, 2017
Our Top Tops: It’s Game On with Elesco!
This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have been part…
Blog Entry - Heritage - March 23, 2017
50 Years of Music and Style
SXSW is rocking this week at the Levi’s® Outpost in Austin where I tried on the new Project Jacquard jacket,…
Blog Entry - Brands - March 16, 2017
