Rebels & Rockers: A Look at Metal & Punk Levi’s®
When Lady Gaga and Metallica recently took to the Grammy stage together, they harnessed the energy and excitement of a…
Blog Entry - Heritage - March 9, 2017Rebels & Rockers: A Look at Metal & Punk Levi’s®
Throwback Thursday: Rare Records Revealed
On February 26, 1829, nearly 200 years ago, Levi Strauss was born in Buttenheim, Bavaria. Levi immigrated to America, became…
Blog Entry - Heritage - March 2, 2017
Seeing Red (and Orange…and Silver…): A Tale of Levi’s® Tabs
It’s small — smaller than your pinky fingernail. And it’s bright — a piece of fabric, a contrasting blip against…
Blog Entry - Brands - March 1, 2017
Beyond Blue Jeans: The Facts of Levi Strauss’s Life
Levi Strauss had an indelible impact on the fabric of American culture — so much so that his name became…
Blog Entry - Heritage - February 24, 2017
From the Archives: Jordans, Jeans and Other Cool Things
Welcome to our winter 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs of the…
Blog Entry - Heritage - February 23, 2017
Patterns of Patriotism: Levi’s® Unofficial Ambassadors Abroad
In 1971, Warren Smith was a civilian working on a military base in the Marshall Islands—Kwajalein Island, to be exact.…
Blog Entry - Heritage - February 16, 2017
Hunting for History: A Century-Old Vest’s Riveting Tale
This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have been part…
Blog Entry - Heritage - February 8, 2017
Kids in Koveralls: An ‘Overall’ Theme in One Family’s History
When Laurel Parker’s grandparents planned their dream vacation, they considered every detail. The Great War was over, and the couple…
Blog Entry - Heritage - February 2, 2017
Cabin Fever: On the Western Frontier with Levi’s®
With a name like Rogue River, you’d expect this Oregon locale to be site of many a frontier tale. But…
Blog Entry - Values - January 26, 2017
Author Lynn Downey looks back at Levi
A little blast from the past blew into town recently when retired Levi Strauss & Co. Historian Lynn Downey stopped…
Blog Entry - Heritage - January 24, 2017
