Uncovering the Levi’s® Legacy in Marilyn Monroe’s Final Film
The 1961 movie, The Misfits, is notable for its critical acclaim, its star-studded cast and its fame as the final…
Blog Entry - Heritage - October 28, 2015Uncovering the Levi’s® Legacy in Marilyn Monroe’s Final Film
Throwback Thursday: Crazy Legs!
In the 1960s, American sketch comedy television show Rowan & Martin’s Laugh-In became a pop culture phenomenon and one of…
Blog Entry - Heritage - October 15, 2015
Jacob Davis: 6 Things You (Probably) Didn’t Know About the Inventor of the Blue Jean
In my job as historian, I frequently share the story of how blue jeans came about. It’s a story of…
Blog Entry - Heritage - October 8, 2015
Throwback Thursday: Back-to-School In Levi’s® Jeans
Jack Hanf has been wearing Levi’s® all his life. He wore them on his first day of grade school at…
Blog Entry - Heritage - September 3, 2015
Throwback Thursday: Let’s Get Dressed
When the first day of school arrives, many parents begrudgingly take on the role of the “get out the door”…
Blog Entry - Heritage - August 27, 2015
Throwback Thursday: Miss Levi’s
Levi Strauss & Co. first went global in the 1960s, and by the 1970s had a few powerhouse products for…
Blog Entry - Heritage - August 20, 2015
Throwback Thursday: Practically Purple in Every Way
The dude ranches of Arizona, Montana, Wyoming and other Western states were popular vacation spots in the 1930s for people…
Blog Entry - Heritage - July 30, 2015
Throwback Thursday: Levi’s For Gals
The 1960s represent a decade of tremendous progress for women’s rights — the FDA approved birth control pills, Betty Friedan…
Blog Entry - Heritage - July 16, 2015
Throwback Thursday: The Whiskers Jeans
Behold the lovely “Whiskers” jeans — a pair of Lot 501 men’s jeans from the Levi Strauss & Co. Archives that…
Blog Entry - Heritage - July 2, 2015
Throwback Thursday: Pride, ’90s Style
San Francisco’s Pride Parade is one of the largest and most well-known Pride events in the world. As a proud…
Blog Entry - Heritage - June 18, 2015
