Rebels & Rockers: A Look at Metal & Punk Levi’s®
When Lady Gaga and Metallica recently took to the Grammy stage together, they harnessed the energy and excitement of a…
Blog Entry - Heritage - March 9, 2017Rebels & Rockers: A Look at Metal & Punk Levi’s®
Throwback Thursday: Rare Records Revealed
On February 26, 1829, nearly 200 years ago, Levi Strauss was born in Buttenheim, Bavaria. Levi immigrated to America, became…
Blog Entry - Heritage - March 2, 2017
From the Archives: Jordans, Jeans and Other Cool Things
Welcome to our winter 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs of the…
Blog Entry - Heritage - February 23, 2017
Kids in Koveralls: An ‘Overall’ Theme in One Family’s History
When Laurel Parker’s grandparents planned their dream vacation, they considered every detail. The Great War was over, and the couple…
Blog Entry - Heritage - February 2, 2017
Cabin Fever: On the Western Frontier with Levi’s®
With a name like Rogue River, you’d expect this Oregon locale to be site of many a frontier tale. But…
Blog Entry - Values - January 26, 2017
Getting to the Bottom of Levi Strauss & Co.’s ‘Top’ Tops
Most people know Levi Strauss & Co. for our blue jeans—the world’s first—or pants like our 505® zippered jean, Dockers®…
Blog Entry - Heritage - January 19, 2017
Pockets Full of History
When it comes to history, the pockets of Levi’s® jeans are full of it. That’s because pockets are where it…
Blog Entry - Brands - January 12, 2017
Throwback Thursday: Happy 125th, Guarantee Ticket!
When the patent for Levi Strauss & Co.’s famous riveted pants expired around 1890, the company needed a way to…
Blog Entry - Brands - January 5, 2017
Growing Up in Levi’s®: The Story Behind This Childhood Jacket
When Phyllis Starkey Davis moved from Minnesota to Arizona as a child, she quickly adopted western habits. She rode horses,…
Blog Entry - Heritage - December 15, 2016
It’s a Wash: Unveiling A Century’s Worth of History
Last year we introduced an amazing acquisition, the New Nevada – one of the oldest pairs of riveted waist overalls…
Blog Entry - Heritage - December 8, 2016
