Throwback Thursday: Pedal to the MetalThrowback Thursday: Pedal to the Metal

In the mid-1950s, Juanita Wallace was the womenswear designer at Levi Strauss &Co. She knew what the women of America…

Blog Entry - Heritage - July 23, 2015

She’s Got Your NumberShe’s Got Your Number

Q&A with Louise Bisby, Levi’s Women’s Fit Specialist One of the best things about our new women’s denim collection? We…

Blog Entry - Brands - July 17, 2015

Throwback Thursday: Levi’s For GalsThrowback Thursday: Levi’s For Gals

The 1960s represent a decade of tremendous progress for women’s rights — the FDA approved birth control pills, Betty Friedan…

Blog Entry - Heritage - July 16, 2015

Girl, InspiredGirl, Inspired

Manhattan Event Celebrates Launch of Levi’s® New Women’s Denim Collection Trends come and go, but badass women never go out…

Blog Entry - Brands - July 10, 2015

Traveling Pants: Lady Levi’s Meet MilanTraveling Pants: Lady Levi’s Meet Milan

In May, I described my visit to Mumbai in preparation for the introduction of the new Levi’s women’s denim collection.…

Blog Entry - Heritage - July 9, 2015

18 Famous Firsts for Women18 Famous Firsts for Women

Throughout history, female pioneers have changed our world for the better. They’ve fought for equal rights, demanded equal treatment and…

Blog Entry - Heritage - July 7, 2015