For more than 80 years, women have been wearing Levi’s® to make the most of every day, to live life to the fullest and express their own brand of originality. And since creating the first-ever blue jean for women in 1934, the Levi’s® brand has obsessed over making the perfect pair of jeans for women.
Mission accomplished. Today, the Levi’s® brand launched its all new women’s denim collection.
Creating the perfect fitting jeans for each body type is no small undertaking. The Levi’s® team traveled the globe, getting input from real women. And they tapped into the latest fabric innovations and slimming technologies, the most advanced stretch and recovery, signature authentic Levi’s® details and world-class finishing. The result? A transformative women’s jeans collection, rooted in the key fits, styles and details women want.
Levi’s® also announced its Fall 2015 global brand campaign, built around “Live in Levi’s®.” Global artist, multi-Grammy award winning singer/songwriter, producer and activist, Alicia Keys will lend her one-of-a-kind voice and style to the brand for the debut of the new women’s collection.
“When you are authentically yourself, you are so gorgeous and powerful. I’ve come to the revelation that I’m just a jeans girl at heart. I feel the most confident, comfortable, sexy and strong in my jeans,” says Alicia Keys. “Levi’s is for every woman…there is something for everyone…much like music, Levi’s brings people together from all walks of life and cultures.”
A timeless talent with an authentic voice and style, Alicia Keys is a perfect match for the Levi’s® brand. She’s won countless awards since her debut in 2001, but it’s her soulfulness and authenticity that has made her a global icon and revered philanthropist and spokesperson for the causes she believes in.
“People have been living in their Levi’s® since we invented the blue jean. Experiencing all the adventures the world has to offer, expressing their own brand of authenticity and unique personal style. Alicia Keys embodies that spirit of the brand and brings it to life in such an inspiring and resonant way for women everywhere,” said Jen Sey, Chief Marketing Officer for the Levi’s® brand. “We are so proud to launch our new women’s denim collection with Alicia. She truly represents what the Levi’s® brand is all about.”
Learn more about the new Levi’s® women’s collection on Levi.com.
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