The 80-Year CoverupThe 80-Year Coverup

It’s been 80 years since Levi Strauss & Co. last exposed the copper rivets on the back pockets of our…

Blog Entry - Heritage - July 6, 2017

Showtime in Shanghai: #501Day in ChinaShowtime in Shanghai: #501Day in China

On May 20, 1873—144 years ago—Levi Strauss & Co. and tailor Jacob Davis patented the idea for riveted pockets in…

Blog Entry - Heritage - June 8, 2017

Levi’s® + Music – A Short FilmLevi’s® + Music – A Short Film

It’s impossible to tell the story of Levi’s® without a chapter in music. The latest segment of The 501® Documentary…

Blog Entry - Brands - May 22, 2017