From the Archives: Holiday 2017!From the Archives: Holiday 2017!

Welcome to our Holiday 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs of the…

Blog Entry - Heritage - November 29, 2017

Levi’s® For a World War I Army PrivateLevi’s® For a World War I Army Private

An animated storyteller, chemistry college professor Don Cook would often regale his students with tales of his life, from growing…

Blog Entry - Heritage - November 7, 2017

Throwback Thursday: Keeping Up AppearancesThrowback Thursday: Keeping Up Appearances

Muslin, acid-free boxes, sturdy thread and heavy-duty sewing needles — all tools of the trade for preserving the most precious…

Blog Entry - Heritage - October 19, 2017

Levi Strauss & Co. Rolls With The ComedyLevi Strauss & Co. Rolls With The Comedy

On Saturday Night Live’s season premiere a few weeks ago, the Levi’s® brand was featured in a spoof ad poking…

Blog Entry - Heritage - October 13, 2017