The Best Value Jean in 1890
On June 13, 1890, a clerk at Levi Strauss & Co. sent a bill to J. Arata of Vallecito, California.…
Blog Entry - Heritage - December 3, 2020Categories for Heritage
The Best Value Jean in 1890
How Levi’s® Laundrette Ad Reignited the 501®
On Boxing Day 1985, U.K. television viewers watched as heartthrob Nick Kamen walked into a laundromat, stripped down to his…
Blog Entry - Brands - November 19, 2020
Levi’s® Vintage Denim Jackets Detailed in New Book
Levi Strauss & Co. invented the first riveted denim jackets in the 1870s. For nearly a century, the design was…
Blog Entry - Heritage - October 23, 2020
How World War II Changed Levi’s®
On Sept. 2, 1945, 75 years ago this month, formal surrender documents were signed aboard the U.S.S. Missouri, marking the…
Blog Entry - Heritage - September 30, 2020
Levi Strauss, Civic Participant
In a recent op-ed for CNN, Levi Strauss & Co. CEO Chip Bergh shared his views on the importance of…
Blog Entry - Heritage - September 25, 2020
Our Fab Favorites: 1933 Levi’s® 501®
Our Fab Favorites asks Levi Strauss & Co. insiders for the low-down on their top picks from the Levi Strauss…
Blog Entry - Heritage - August 5, 2020
Levi’s® Stories From The Vault Museum Go Virtual
In November 2018, The Vault Museum at Levi’s Plaza in San Francisco unveiled a new look that included the Tell…
Blog Entry - Heritage - July 30, 2020
Heritage Podcast: LS&Co.’s Seth Ellison Talks Vintage
Levi Strauss & Co. Historian Tracey Panek sat down with one of our biggest Levi’s® vintage fans, Seth Ellison, executive…
Blog Entry - Heritage - July 16, 2020
Celebrating Immigrant Heritage at Levi Strauss & Co.
June is Immigrant Heritage Month and to celebrate, here are a few stories of immigrants who shaped our company and…
Blog Entry - Heritage - June 29, 2020
Levi’s® at Woodstock? Not So Fast…
Fifty years ago, San Francisco was the epicenter of the 1960s counterculture movement with a sensibility in fashion and music…
Blog Entry - Heritage - June 23, 2020
