The legendary grunge outfit Nirvana recently received its official induction into the Rock and Roll Hall of Fame commemorating the…
Blog Entry - Heritage - April 16, 2014
As baseball season gets underway, we thought it would be fun to share a few stories about how long Levi…
Blog Entry - Heritage - April 14, 2014
After the dust of World War II had settled, Levi Strauss & Co. decided to start selling our jeans, jackets…
Blog Entry - Heritage - March 28, 2014
Since the inception of the blue jean in 1873, artists and makers have been donning Levi’s® and denim while both…
Blog Entry - Heritage - March 27, 2014
The early 1970s were all about decorating your favorite jeans and denim jacket, to make these pieces truly yours and…
Blog Entry - Heritage - March 18, 2014
The Levi Strauss & Co. Archives is always on the hunt for vintage clothing, advertising and photographs to add to…
Blog Entry - Heritage - March 12, 2014
It’s Oscar time. That means dazzling gowns, tailored tuxes and … denim? Yep! While it’s not often associated with the…
Blog Entry - Heritage - February 27, 2014
Today, Levi Strauss would have turned 185. To help you get to know the birthday boy a little better, we’re…
Blog Entry - Heritage - February 26, 2014
Levi Strauss, the inventor of the quintessential American garment, was born in Buttenheim, Bavaria on February 26, 1829 to Hirsch…
Blog Entry - Heritage - March 14, 2013
It was 137 years ago today when the awarding of a U.S. patent – number 139,121, if you’re into details…
Blog Entry - Heritage - March 19, 2012
