The Me Decade, in Denim Art
The early 1970s were all about decorating your favorite jeans and denim jacket, to make these pieces truly yours and…
Blog Entry - Heritage - March 18, 2014Categories for Heritage
The Me Decade, in Denim Art
LS&Co. Value, 1890s Style—The Story of the 201® Jean
The Levi Strauss & Co. Archives is always on the hunt for vintage clothing, advertising and photographs to add to…
Blog Entry - Heritage - March 12, 2014
Denim and the Oscars: A Look at Jeans in Cinema
It’s Oscar time. That means dazzling gowns, tailored tuxes and … denim? Yep! While it’s not often associated with the…
Blog Entry - Heritage - February 27, 2014
Happy Birthday, Levi!
Today, Levi Strauss would have turned 185. To help you get to know the birthday boy a little better, we’re…
Blog Entry - Heritage - February 26, 2014
The Story of Levi Strauss
Levi Strauss, the inventor of the quintessential American garment, was born in Buttenheim, Bavaria on February 26, 1829 to Hirsch…
Blog Entry - Heritage - March 14, 2013
Happy Birthday, Blue Jeans!
It was 137 years ago today when the awarding of a U.S. patent – number 139,121, if you’re into details…
Blog Entry - Heritage - March 19, 2012
For the Levi’s® Connoisseur
As any longtime fan of the Levi’s® brand knows, there’s a lot of history in our jeans. And a new…
Blog Entry - Heritage - October 25, 2011
That Tab on Your, Um, Pocket? It’s 75!
One of the most recognizable trademarks in the world has just turned 75. And we’re proud to say, it’s ours.…
Blog Entry - Heritage - October 4, 2011
Two Horses. One Message.
Recognize the animals above? They’ve been part of the Levi’s® brand since 1886. But what you see here is something…
Blog Entry - Heritage - July 1, 2011
Lost and Found Gold
When you’ve been in business as long as Levi Strauss & Co. (157 years, to be precise) you’re bound to…
Blog Entry - Heritage - August 19, 2010
