Categories for Heritage

Throwback Thursday: 5 pivotal rock music movements & the denim that dominated them

Nothing says rock ’n’ roll like a well-loved pair of blue jeans. And the stars who made some of the…

Blog Entry - Heritage - October 23, 2014

Levi Strauss’s pioneering spirit was not only instilled in the ethos of the company he founded, but also the product…

Blog Entry - Heritage - October 16, 2014

The year 1939 was one for the memory books. On the silver screen, Dorothy donned her ruby slippers and realized…

Blog Entry - Heritage - October 9, 2014

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady Levi’s® jeans…

Blog Entry - Heritage - September 25, 2014

The phrase “don’t live in the past,” is a common piece of advice. It’s guidance that Tracey Panek openly defies…

Blog Entry - Heritage - September 23, 2014

Over time, denim has risen from a humble work pant to an iconic fashion statement, and Levi Strauss & Co.…

Blog Entry - Heritage - September 19, 2014

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady Levi’s® jeans —…

Blog Entry - Heritage - September 18, 2014

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady Levi’s® jeans —…

Blog Entry - Heritage - September 11, 2014

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady Levi’s® jeans…

Blog Entry - Heritage - September 4, 2014

This week marked Women’s Equality Day, commemorating the 94th anniversary of the passage of the 19th amendment, which guaranteed American women…

Blog Entry - Heritage - August 28, 2014