Throwback Thursday: Before Women Wore Jeans
Before the world was talking about the importance of giving women the freedom to lean in, have it all, and…
Blog Entry - Heritage - February 18, 2015Categories for Heritage
Throwback Thursday: Before Women Wore Jeans
8 Music Artists Who Live in Levi’s
Music, like a well-worn pair of blue jeans, means something different to everyone. It’s personal, powerful and, like any other…
Blog Entry - Heritage - February 17, 2015
And the Survey Says: You Wash Your Jeans Too Much
When it comes to washing denim, our general philosophy is that less is more. That’s because washing less not only…
Blog Entry - Heritage - February 16, 2015
Rodeo Rider Rags
Levi Strauss & Co. CEO Chip Bergh created a news sensation when he challenged the notion that blue jeans should…
Blog Entry - Heritage - February 5, 2015
TBT: American Heroes Channel features “The Story of Levi Strauss”
Earlier this week as part of their premiere season, the American Heroes Channel’s How We Got Here featured “The Story…
Blog Entry - Heritage - January 29, 2015
Throwback Thursday: Panama-Pacific International Exposition
Expositions and world’s fairs have been held in Europe, the United States and Asia for over 200 years. They celebrate…
Blog Entry - Heritage - January 22, 2015
A Proud Heritage of Civil Rights
Every year the Martin Luther King holiday reminds Americans of the long historical journey of the civil rights movement. Many…
Blog Entry - Heritage - January 19, 2015
Throwback Thursday: Beyond Denim
Levi Strauss & Co. is, of course, famous for denim: we made the first blue jeans by taking this traditional…
Blog Entry - Heritage - January 15, 2015
Crime, Fraud and Scam Artists in San Francisco – 19th Century Style
Doing business in San Francisco in the 1800s was hard enough, but there were also people ready to fleece, scam,…
Blog Entry - Heritage - January 8, 2015
The Levi’s Brand in Literature
Pennsylvania-born Owen Wister is sometimes called the father of the classic western novel. Like his hero, Theodore Roosevelt, he spent…
Blog Entry - Heritage - December 26, 2014
