Rodeo Rider Rags
Levi Strauss & Co. CEO Chip Bergh created a news sensation when he challenged the notion that blue jeans should…
Blog Entry - Heritage - February 5, 2015Categories for Heritage
Rodeo Rider Rags
TBT: American Heroes Channel features “The Story of Levi Strauss”
Earlier this week as part of their premiere season, the American Heroes Channel’s How We Got Here featured “The Story…
Blog Entry - Heritage - January 29, 2015
Throwback Thursday: Panama-Pacific International Exposition
Expositions and world’s fairs have been held in Europe, the United States and Asia for over 200 years. They celebrate…
Blog Entry - Heritage - January 22, 2015
A Proud Heritage of Civil Rights
Every year the Martin Luther King holiday reminds Americans of the long historical journey of the civil rights movement. Many…
Blog Entry - Heritage - January 19, 2015
Throwback Thursday: Beyond Denim
Levi Strauss & Co. is, of course, famous for denim: we made the first blue jeans by taking this traditional…
Blog Entry - Heritage - January 15, 2015
Crime, Fraud and Scam Artists in San Francisco – 19th Century Style
Doing business in San Francisco in the 1800s was hard enough, but there were also people ready to fleece, scam,…
Blog Entry - Heritage - January 8, 2015
The Levi’s Brand in Literature
Pennsylvania-born Owen Wister is sometimes called the father of the classic western novel. Like his hero, Theodore Roosevelt, he spent…
Blog Entry - Heritage - December 26, 2014
Living With Levi: Tales from the Biographer’s Desk
Levi Strauss arrived in San Francisco in 1853, and expected to stay in the city permanently. In doing so, Levi…
Blog Entry - Heritage - December 19, 2014
How to Clean your Jeans: Tips from The World’s Leading Denim Conservator
Spot cleaning and denim care are part of the job description for my partner at the LS&Co. Archives – Archivist…
Blog Entry - Heritage - December 11, 2014
The Evolution of an American Style Staple: The Jean Jacket
What do greasers, cowboys, hippies, rock stars, and rappers all have in common? An article of clothing that stands out…
Blog Entry - Brands - December 9, 2014
