Categories for Heritage

The Oldest Levi’s® Advertisement? It’s a Ghostly Remnant

According to local legend, it’s the oldest existing Levi’s® advertisement of its kind. It’s black and yellow, features two horses…

Blog Entry - Heritage - July 14, 2022

In the late 19th century, mining was a vital component of the economy of the American West and a key…

Blog Entry - Heritage - July 5, 2022

On May 20, 1873, LS&Co. received a patent for its riveted pants, officially marking the birthday of the Levi’s® 501®.…

Blog Entry - Brands - May 20, 2022

On May 20, 2023, the 501®, the world’s first blue jean, turns 150 years old. Blue jeans began as an…

Blog Entry - Heritage - May 18, 2022

Women’s fashion in the 1920s was groundbreaking in many ways. It was the era of flappers, when Western women sported…

Blog Entry - Heritage - April 5, 2022

Our Fab Favorites asks Levi Strauss & Co. insiders for the lowdown on their top picks from the Levi Strauss…

Blog Entry - Heritage - March 21, 2022

In 1968, Levi’s® debuted a series of advertisements that captured the look and feel of the era. Young people dressed…

Blog Entry - Heritage - February 18, 2022

International Holocaust Remembrance Day is recognized on January 27 as a time to honor and mourn the 6 million Jewish…

Blog Entry - Heritage - January 26, 2022

Actor Jason Hervey is best known for his role as Wayne Arnold in The Wonder Years, the popular coming-of-age television…

Blog Entry - Heritage - January 5, 2022

It seems everyone has a Levi’s® story, and the Levi’s® Archives has found a virtual way to capture them. We’re…

Blog Entry - Heritage - December 16, 2021