Joe Frank & His 72 Years at Levi Strauss & Co.
Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company. Salesman Joe Frank had a…
Blog Entry - Heritage - April 18, 2019Categories for Heritage
Joe Frank & His 72 Years at Levi Strauss & Co.
Levi’s® – An Early Adopter of Functional Fashion
Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company. The Milwaukee Art Museum recently…
Blog Entry - Heritage - April 10, 2019
Our Fab Favorites: Spring Bottom Pants, Our First Flare
Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company. Our Fab Favorites asks LS&Co.…
Blog Entry - Heritage - April 4, 2019
From the Archives: Glad You Asked …
Every year, the Levi Strauss & Co. Archives receives hundreds of questions from inquiring fans around the globe. Whether it’s…
Blog Entry - Heritage - March 26, 2019
Levi Strauss’s Sunken Ship Treasure Resurfaces at Auction
Years before the transcontinental railroad crossed the United States, Levi Strauss & Co. imported and exported its dry goods and…
Blog Entry - Heritage - March 19, 2019
An Irish TBT Tale Behind A Favorite Pair of 501® Jeans
These faded, tattered and torn blue jeans represent two decades Noel Lambe of Kildare, Ireland spent in his favorite pair…
Blog Entry - Heritage - March 14, 2019
Letters from a Genuine Levi’s® Dudeen
In 1939, Virginia Brookbush of Idaho Falls, Idaho, corresponded with Levi Strauss & Co. in letters, detailing vivid descriptions of…
Blog Entry - Heritage - March 7, 2019
HBD, Levi Strauss – A Story of Our Founder’s Character
If Levi Strauss were alive today, he’d be celebrating his 190th birthday this week. At Levi Strauss & Co., we…
Blog Entry - Heritage - February 28, 2019
A Levi’s® Mystery: The Case of the Prized Cutoffs
When radio producer Ben Riskin first came upon a pair of Levi’s® 501® cutoff shorts at a Chicago thrift store,…
Blog Entry - Brands - February 22, 2019
Black History Month: Levi’s® & the Legacy of the Berkeley Tigers
Leo Hopkins began wearing Levi’s® in the 1940s when he purchased his first Harley-Davidson. A member of the Berkeley Tigers,…
Blog Entry - Heritage - February 20, 2019
