Categories for Heritage

A Halloween Throwback – Revisiting Ghost Signs

To get you into the Halloween spirit, we’re revisiting our favorite advertisements of times past – ghost signs. These lingering…

Blog Entry - Heritage - October 31, 2019

A cowboy pulls a hot-foot prank on a barber to the great amusement of his buddies and the dismay of…

Blog Entry - Heritage - October 24, 2019

In John Ford’s 1939 Western “Stagecoach,” John Wayne lights up the screen as the Ringo Kid with full swagger –…

Blog Entry - Heritage - October 16, 2019

Our Fab Favorites asks LS&Co. insiders for the low-down on their top picks from the Levi Strauss & Co. Archives.…

Blog Entry - Heritage - October 2, 2019

For 30 years, the Levi Strauss & Co. Archives has preserved the legacy of a brand that revolutionized apparel and…

Blog Entry - Heritage - September 17, 2019

This week, the Bundeskunsthalle, Germany’s national museum of art, opens its latest exhibition that encapsulates the history of a city…

Blog Entry - Heritage - September 10, 2019

In the late 1800s, Levi Strauss & Co.’s blue denim copper-riveted overalls served as the unofficial uniform of working men,…

Blog Entry - Heritage - August 27, 2019

While digging in his backyard last year, Brye Dale made an unusual Levi Strauss & Co. discovery. Along with glass…

Blog Entry - Heritage - August 20, 2019

Fifty years ago, Jimi Hendrix took the stage at the Woodstock Festival in an outfit that would become the epitome…

Blog Entry - Heritage - August 8, 2019

Taiwanese-born Levi’s® fan Eugene Yeh travels the world in search of Levi’s® clothing. He has visited vintage stores from Bangkok…

Blog Entry - Heritage - August 2, 2019