Categories for Heritage

Blue Jeans and the Fall of the Berlin Wall

Thirty years ago this week the Berlin Wall fell, marking an end to the Cold War. Over two million people…

Blog Entry - Heritage - November 7, 2019

To get you into the Halloween spirit, we’re revisiting our favorite advertisements of times past – ghost signs. These lingering…

Blog Entry - Heritage - October 31, 2019

A cowboy pulls a hot-foot prank on a barber to the great amusement of his buddies and the dismay of…

Blog Entry - Heritage - October 24, 2019

In John Ford’s 1939 Western “Stagecoach,” John Wayne lights up the screen as the Ringo Kid with full swagger –…

Blog Entry - Heritage - October 16, 2019

Our Fab Favorites asks LS&Co. insiders for the low-down on their top picks from the Levi Strauss & Co. Archives.…

Blog Entry - Heritage - October 2, 2019

For 30 years, the Levi Strauss & Co. Archives has preserved the legacy of a brand that revolutionized apparel and…

Blog Entry - Heritage - September 17, 2019

This week, the Bundeskunsthalle, Germany’s national museum of art, opens its latest exhibition that encapsulates the history of a city…

Blog Entry - Heritage - September 10, 2019

In the late 1800s, Levi Strauss & Co.’s blue denim copper-riveted overalls served as the unofficial uniform of working men,…

Blog Entry - Heritage - August 27, 2019

While digging in his backyard last year, Brye Dale made an unusual Levi Strauss & Co. discovery. Along with glass…

Blog Entry - Heritage - August 20, 2019

Fifty years ago, Jimi Hendrix took the stage at the Woodstock Festival in an outfit that would become the epitome…

Blog Entry - Heritage - August 8, 2019