Levi’s® Limited Launches at Macy’sLevi’s® Limited Launches at Macy’s

A little bit Wild West, a little bit rock ‘n’ roll. That’s the vibe behind a brand new capsule collection,…

Blog Entry - Brands - August 21, 2017

Summer Style Tips from the ExpertsSummer Style Tips from the Experts

Music festivals, pool parties, street fairs, barbecues… our brands aren’t just at the center of culture – we’re at the…

Blog Entry - Brands - July 24, 2017

Levi’s® Plus Size, On the RiseLevi’s® Plus Size, On the Rise

Everyone is welcome to live in Levi’s®. The Levi’s® brand prides itself on accommodating all shapes and sizes. This fall,…

Blog Entry - Brands - July 21, 2017

Throwback Thursday: Cowboy CoolThrowback Thursday: Cowboy Cool

Because Levi Strauss & Co. was born in the American West, cowboys were among the earliest wearers of 501® waist…

Blog Entry - Heritage - July 20, 2017

The 80-Year CoverupThe 80-Year Coverup

It’s been 80 years since Levi Strauss & Co. last exposed the copper rivets on the back pockets of our…

Blog Entry - Heritage - July 6, 2017

Behind ‘The Sasha Project LA’Behind ‘The Sasha Project LA’

What Isabell Bogosian saw as work attire, her daughter Sasha saw as a blank canvas for artistic expression. As a…

Blog Entry - Values - July 5, 2017

Mexico Lives in Levi’s®Mexico Lives in Levi’s®

There’s brand loyalty, and then there is Mexico’s loyalty to the Levi’s® brand. “The Levi’s® brand equity in Mexico is…

Blog Entry - Brands - June 15, 2017