A New Addition: Meet The New Nevada Jeans
LS&Co. historian Tracey Panek is a bit unflappable when it comes to denim-related artifacts. It’s understandable, given that she oversees…
Blog Entry - Heritage - May 20, 2015A New Addition: Meet The New Nevada Jeans
Singing the Birthday Blues
From the first electronic television to the computer mouse to the iPhone, the Bay Area is responsible for bringing some…
Blog Entry - Heritage - May 20, 2015
Travel Tales: Lady Levi’s Pay a Visit to Mumbai
Impressions of India As a prelude to the full global reset of our Levi’s® women’s product line, I recently traveled…
Blog Entry - Heritage - May 14, 2015
Throwback Thursday: A Soldier’s Story
During World War II a mother spotted her son, a soldier serving in Saipan, in a photo she saw in…
Blog Entry - Heritage - April 23, 2015
Throwback Thursday: Well-Worn in Wickenburg
In 1917, a hard-rock miner named Homer Campbell bought a pair of Levi’s® overalls at Brayton’s Commercial Company in Wickenburg,…
Blog Entry - Heritage - April 16, 2015
Ending the Civil War: How LS&Co. Supported the Union
On this day 150 years ago, the Civil War effectively ended when Confederate General Robert E. Lee surrendered his 28,000…
Blog Entry - Heritage - April 9, 2015
Putting the Two-Horse Pull to the Test
In 1938 Elton Schram of Belmont, California, noticed his neighbor stranded on the road with a dead motor. He offered…
Blog Entry - Heritage - March 26, 2015
Throwback Thursday: Fire!
We’ve been talking a lot about water this week (read more here and here and take the quiz to find how much…
Blog Entry - Heritage - March 18, 2015
Throwback Thursday: 5 Little-Known Facts about Levi Strauss
Last week we commemorated the 186th birthday of our founder Levi Strauss by announcing a grant in his honor in…
Blog Entry - Heritage - March 4, 2015
Rodeo Rider Rags
Levi Strauss & Co. CEO Chip Bergh created a news sensation when he challenged the notion that blue jeans should…
Blog Entry - Heritage - February 5, 2015
