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Throwback Thursday: Levi’s Denim Art Contest

Novelist Tom Wolfe famously coined the term “‘Me’ decade” in referring to the 1970s. There is perhaps no clearer illustration…

Blog Entry - Heritage - April 2, 2015

South by Southwest Interactive 2015 was one for the books. Keynotes were given, start-ups were buzzed about (Meerkat for the…

Blog Entry - Heritage - March 24, 2015

Levi Strauss & Co. CEO Chip Bergh created a news sensation when he challenged the notion that blue jeans should…

Blog Entry - Heritage - February 5, 2015

The holidays are here—and it’s our favorite season for gifting Levi’s to our denim-obsessed loved ones. From jeans and overalls…

Blog Entry - Brands - December 23, 2014

The word ‘embroidery’ brings back fond memories for all of us. Whether it’s your Great Aunt Margaret’s piano shawl, an…

Blog Entry - Brands - December 17, 2014

What do greasers, cowboys, hippies, rock stars, and rappers all have in common? An article of clothing that stands out…

Blog Entry - Brands - December 9, 2014

The phrase “innovation lab” may conjure up thoughts of futuristic gadgets and other mind-bending tech wizardry. However, as a group…

Blog Entry - Innovation - November 13, 2014

The Levi Strauss Museum is located in the house where Levi Strauss was born in Buttenheim/Southern Germany. In its permanent…

Blog Entry - Heritage - November 11, 2014

Today, we take a moment to recognize the contributions and sacrifices of our military veterans. At Levi Strauss & Co.,…

Blog Entry - Heritage - November 11, 2014

Nothing says rock ’n’ roll like a well-loved pair of blue jeans. And the stars who made some of the…

Blog Entry - Heritage - October 23, 2014