Celebrating 40 Years of the Women’s 501® Jean
While the name Levi’s® is synonymous with blue jeans, it also made “herstory” by creating the first jeans for women…
Blog Entry - Heritage - May 13, 2021Categories for Heritage
Celebrating 40 Years of the Women’s 501® Jean
The Story Behind the Official Fifth Pocket
In a 1996 Levi’s® 501® advertisement, Pool Boy, security guards watch over an attractive woman sunbathing by a palatial pool.…
Blog Entry - Heritage - May 3, 2021
‘Levi Strauss: A History of American Style’ Re-Opens
On Saturday, April 17th, the Contemporary Jewish Museum in San Francisco re-opens its doors to the general public, which features…
Blog Entry - Heritage - April 15, 2021
The Origins of Levi’s® RED
This year, we reintroduced Levi’s® Red, more than 20 years since the first release of the innovative Levi’s® line that…
Blog Entry - Heritage - April 1, 2021
Heritage Podcast: Photo Fun with Uncle Levi
Levi Strauss & Co. Historian Tracey Panek recently learned about the discovery of a rare photo of our company’s founder,…
Blog Entry - Heritage - March 4, 2021
Levi Strauss’s Path to Gold
Fancy yourself a Levi Strauss history buff and looking to celebrate our founder’s 192nd birthday this week? Test your knowledge…
Blog Entry - Heritage - February 22, 2021
Working From Home … in 1906
In March 2020, the world headquarters of Levi Strauss & Co. in San Francisco emptied out virtually overnight as we…
Blog Entry - Heritage - February 1, 2021
New Levi Strauss Statue Marks Museum’s 20th Anniversary
The Levi Strauss Museum in Buttenheim, Germany, celebrated its 20th anniversary last year. Despite COVID-19 restrictions, creative planning by the…
Blog Entry - Heritage - January 14, 2021
The Real-Life Levi’s® Saga of the Traveling Pants
In the 2005 movie, The Sisterhood of the Traveling Pants, four friends stay connected by passing around a pair of…
Blog Entry - Heritage - January 6, 2021
Satellite Archives Open in London
Levi Strauss & Co. was founded during the 1850s California Gold Rush, when Bavarian-born Levi Strauss arrived in San Francisco.…
Blog Entry - Heritage - December 15, 2020
