Categories for Heritage

The Origins of Levi’s® RED

This year, we reintroduced Levi’s® Red, more than 20 years since the first release of the innovative Levi’s® line that…

Blog Entry - Heritage - April 1, 2021

Levi Strauss & Co. Historian Tracey Panek recently learned about the discovery of a rare photo of our company’s founder,…

Blog Entry - Heritage - March 4, 2021

Fancy yourself a Levi Strauss history buff and looking to celebrate our founder’s 192nd birthday this week? Test your knowledge…

Blog Entry - Heritage - February 22, 2021

In March 2020, the world headquarters of Levi Strauss & Co. in San Francisco emptied out virtually overnight as we…

Blog Entry - Heritage - February 1, 2021

The Levi Strauss Museum in Buttenheim, Germany, celebrated its 20th anniversary last year. Despite COVID-19 restrictions, creative planning by the…

Blog Entry - Heritage - January 14, 2021

In the 2005 movie, The Sisterhood of the Traveling Pants, four friends stay connected by passing around a pair of…

Blog Entry - Heritage - January 6, 2021

Levi Strauss & Co. was founded during the 1850s California Gold Rush, when Bavarian-born Levi Strauss arrived in San Francisco.…

Blog Entry - Heritage - December 15, 2020

On June 13, 1890, a clerk at Levi Strauss & Co. sent a bill to J. Arata of Vallecito, California.…

Blog Entry - Heritage - December 3, 2020

On Boxing Day 1985, U.K. television viewers watched as heartthrob Nick Kamen walked into a laundromat, stripped down to his…

Blog Entry - Brands - November 19, 2020

Levi Strauss & Co. invented the first riveted denim jackets in the 1870s. For nearly a century, the design was…

Blog Entry - Heritage - October 23, 2020