Categories for Heritage

Two Horses. One Message.Two Horses. One Message.

Recognize the animals above? They’ve been part of the Levi’s® brand since 1886. But what you see here is something…

Blog Entry - Heritage - July 1, 2011

Lost and Found GoldLost and Found Gold

When you’ve been in business as long as Levi Strauss & Co. (157 years, to be precise) you’re bound to…

Blog Entry - Heritage - August 19, 2010

Levi, meet Betty. Betty, Levi.Levi, meet Betty. Betty, Levi.

It’s not every day you hear our founder Levi Strauss mentioned in the same breath with Betty White. But this…

Blog Entry - Heritage - July 7, 2010

This Day in (Denim) HistoryThis Day in (Denim) History

June 26, 1847 was a momentous day in the history of blue jeans. Why? Because it’s the day that the…

Blog Entry - Heritage - June 25, 2010