Categories for Heritage

Throwback Thursday: Handing Over the Reins

In 1989, then-CEO Bob Haas decided that Levi Strauss & Co. needed a professional archivist and historian to manage the…

Blog Entry - Heritage - June 5, 2014

This week we celebrated the 141st birthday of an icon – the beloved 501® jean. Soon after we patented rivets for work pants on May…

Blog Entry - Heritage - May 22, 2014

Open up any fashion magazine, or watch people on the street in places like Los Angeles, San Francisco and New…

Blog Entry - Heritage - May 15, 2014

The Kentucky Derby is this weekend, and while we do enjoy the occasional julep and fabulous hat, our favorite ponies…

Blog Entry - Heritage - May 2, 2014

So what do you do with two dozen fashion editors that you have corralled at a dude ranch to celebrate…

Blog Entry - Heritage - April 25, 2014

Levi Strauss & Co. invented the world’s first blue jeans in 1873. That’s a hard act to follow, but the…

Blog Entry - Heritage - April 24, 2014

The legendary grunge outfit Nirvana recently received its official induction into the Rock and Roll Hall of Fame commemorating the…

Blog Entry - Heritage - April 16, 2014

As baseball season gets underway, we thought it would be fun to share a few stories about how long Levi…

Blog Entry - Heritage - April 14, 2014

After the dust of World War II had settled, Levi Strauss & Co. decided to start selling our jeans, jackets…

Blog Entry - Heritage - March 28, 2014

Since the inception of the blue jean in 1873, artists and makers have been donning Levi’s® and denim while both…

Blog Entry - Heritage - March 27, 2014