LS&Co.’s Uncovered Treasure
In September 1857, four years after setting up his business in San Francisco, Levi Strauss faced a major setback. S.S.…
Blog Entry - Heritage - February 13, 2023Categories for Heritage
LS&Co.’s Uncovered Treasure
Levi’s® for Feet: A Step Back in Time
LS&Co. historian Tracey Panek takes us behind the scenes of the original Levi’s® footwear. Levi’s® riveted denim jeans and…
Blog Entry - Heritage - January 5, 2023
The Largest Levi’s® Jacket in the U.S.
A four-foot-wide button. A two-and-a-half foot red Tab. These are some of the smaller details of a Levi’s® jacket that…
Blog Entry - Heritage - November 16, 2022
Levi’s® Paris Runway Debut in 1947
Nowadays, Levi’s® products are well known around the world as style sensations. But back in the 1940s, our jeans were…
Blog Entry - Heritage - October 31, 2022
Countdown to 150, 501® Fab Facts
Note. On May 20, 2023, the 501®, the world’s first riveted denim blue jean, turns 150 years old. It began…
Blog Entry - Heritage - October 12, 2022
Revisiting Our Hunt for the Oldest Levi’s® 501® Jeans
Heath Rackley of Lubbock, Texas, struck gold when he found a pair of Levi’s® blue jeans at the bottom of…
Blog Entry - Heritage - September 19, 2022
How LS&Co. Supported Mississippi Residents During the AIDS Crisis
Image: Jackson Free Press “The urns weren’t memorials. They were storage. They were the remains family members did not wish to acknowledge. They…
Blog Entry - Heritage - August 29, 2022
How LS&Co. Employees Celebrated Queen Elizabeth’s San Francisco Visit
Almost 40 years ago, in 1983, Queen Elizabeth made a memorable trip to San Francisco. Her visit was marked by…
Blog Entry - Heritage - August 1, 2022
The Oldest Levi’s® Advertisement? It’s a Ghostly Remnant
According to local legend, it’s the oldest existing Levi’s® advertisement of its kind. It’s black and yellow, features two horses…
Blog Entry - Heritage - July 14, 2022
Sack Coat Now Second-Oldest Jacket in LS&Co. Archives
In the late 19th century, mining was a vital component of the economy of the American West and a key…
Blog Entry - Heritage - July 5, 2022
