Categories for Heritage

Beach Boys Summers in White Levi’s®Beach Boys Summers in White Levi’s®

It’s no secret Brian Wilson and the Beach Boys had a profound impact on culture, reinforcing California beach lifestyle and…

Blog Entry - Heritage - July 28, 2025

Levi’s® and the Texas CowgirlsLevi’s® and the Texas Cowgirls

The Levi’s® brand and progress go hand in hand — which is why it’s no surprise that Levi’s® became the…

Blog Entry - Heritage - March 16, 2025

The Legacy of Lady Levi’s®The Legacy of Lady Levi’s®

As we celebrate Women’s History Month and International Women’s Day on March 8, we’re looking back on a defining moment…

Blog Entry - Heritage - March 5, 2025

Celebrating Black Designer Bill WhittenCelebrating Black Designer Bill Whitten

Black History Month is a time to look back on and celebrate the significant contributions Black Americans have made to…

Blog Entry - Heritage - February 9, 2025

A Legacy of Bringing Our Values to LifeA Legacy of Bringing Our Values to Life

For over 170 years, Levi Strauss & Co. has been crafting a legacy of commitment to service, quality, durability and…

Blog Entry - Heritage - January 5, 2025

Here Comes the Denim MachineHere Comes the Denim Machine

It was the summer of 1976 when lifelong Levi’s® fan Donn Grinsteiner of Bismark, North Dakota, first heard about the…

Blog Entry - Heritage - November 5, 2024