Categories for Brands

Talking Project F.L.X. with Bart Sights: A Q&A

A denim revolution. Authenticity, brought to you by technology. The future of jeans manufacturing. Since announcing Project F.L.X., our new…

Blog Entry - Brands - March 20, 2018

Editor’s Note: The following excerpts come from our President and CEO, Chip Bergh, in a letter to shareholders from our…

Blog Entry - Brands - March 14, 2018

The ‘90s are back – or maybe they never left. But one thing’s for sure, the Levi’s® brand is all for…

Blog Entry - Brands - March 12, 2018

Dockers® continues its offbeat, light-hearted approach to showcasing the brand with a new round of ads for the “Always On”…

Blog Entry - Brands - March 7, 2018

Levi Strauss & Co. was the original American workwear brand – and now it builds on that legacy with a…

Blog Entry - Brands - March 5, 2018

Traditionally, denim finishing – which creates worn, faded design elements on jeans – has been a labor-intensive and chemical-reliant process.…

Blog Entry - Brands - February 28, 2018

You’ve heard the stories: camp-outs, hours-long lines and frenzies. No, it’s not Black Friday (although that’s not uncommon, either). These…

Blog Entry - Brands - February 23, 2018

Albert Einstein dedicated his life to his work, not his wardrobe. The late genius chose to keep it routine when…

Blog Entry - Brands - February 20, 2018

Are you familiar with the Levi’s® batwing? How about that tiny little pocket situated inside your big front pocket? Not…

Blog Entry - Brands - February 19, 2018

What better way to pull off that dope ’90s look than with a Levi’s® brand original? Resurrected for a new…

Blog Entry - Brands - February 13, 2018