As one of the oldest, most iconic American companies, Levi Strauss & Co. takes great pride in its heritage. Our history tells an incredible story of quality product embraced the world over throughout our 164-plus year existence. And its impact on culture remains as relevant today as it did when we manufactured the world’s first blue jeans.
As our resident historian, Tracey Panek has a wealth of stories to share. Here are some recent highlights: