Unzipped Blog - Levi Strauss & Co : Levi Strauss & Co

Former United States President Jimmy Carter and his wife Roselynn pose with former LS&Co. Chairman Walter Haas and his wife at Walter's ranch in Montana.

The Levi’s® Legacy of President Jimmy Carter

Heritage

Portrait of LS&Co.'s first vice president, Daniel Koshland (left), former LS&Co. CEO Robert "Bob" Haas speaks at a podium (right)

Heritage / Values

A Legacy of Bringing Our Values to Life

"Flat Eric," a yellow plush puppet, sits packaged in a box.

Heritage

How a Levi’s® Puppet Became an Instant Star 25 Years Ago

Heritage

Here Comes the Denim Machine

A black and white image of a man wearing a cowboy hat and Levi's® jeans playing the guitar as onlookers watch the performance

Brands / Business / Heritage

Levi’s® and Music Over the Decades

A black and white image of an early LS&Co. employee baseball team, Elesco. Players wear matching uniforms and hats.

Heritage

Go Team! LS&Co.’s Sporty History

Heritage

The Truth — and Exaggerations — of LS&Co.

The back patch of a pair of Levi's® jeans

Business / Heritage

Reproducing the Oldest Pair of Blue Jeans

A section of the new Levi's® exhibition, Icons, Innovations & Firsts — Stories of Heritage and Progress From the Levi’s® Archives. Various Levi's® pieces are displayed in a dark room with a blue background. Description plaques are placed in front of each item.

Brands / Heritage

The Levi’s® Archives Goes to Milan

Denim hunter Rose DeBruin stands in front of racks of clothing in her vintage shop. She is smiling and her hands are looped in her front belt loops. She wears a black T-shirt and green pants. The photo is placed over a blue denim texture background.

Heritage

Rose DeBruin, Denim Hunter