Unzipped Blog - Levi Strauss & Co : Levi Strauss & Co

The Vault Reopens: Celebrating Music Icons in Levi’s® Denim

Heritage

Frames from Levi's claymation ad

Heritage

When Clay Met Levi’s®: The Levi’s® Brand’s First Global Ad

A collage of four polaroid frames featuring summer-related Levi's motifs on a blue background

Heritage

Summer Through the Levi’s® Archives

A vintage Levi's® advertisement featuring cartoon cowboys on horses and the text "Levi's America's finest overall"

Heritage

Outfitting the West: The Heritage of Levi Strauss & Co.’s Original Western Wear

A vintage Levi's® ad features a drawing of a figure sitting on the floor holding a phone up to their ear against a read background, wearing a red shirt and white jeans Text reads "The most! White Levi's"

Heritage

Beach Boys Summers in White Levi’s®

a close up photo of a Levi's metal rivet on denim

Heritage

Celebrating the Evolution of Riveted Denim

A black and white image of seven Texas Cowgirls basketball players, four standing, three kneeling in the front. The woman in the front center holds a basketball.

Heritage

Levi’s® and the Texas Cowgirls

A sketch of a woman wearing blue jeans, promoting Lady Levi's®, the first jeans designed for women.

Heritage / Values

The Legacy of Lady Levi’s®

Back of Bill Whitten's denim suit designed for Elton John, featuring intricate tapestry and sequined flowers

Heritage

Celebrating Black Designer Bill Whitten

Former United States President Jimmy Carter and his wife Roselynn pose with former LS&Co. Chairman Walter Haas and his wife at Walter's ranch in Montana.

Heritage

The Levi’s® Legacy of President Jimmy Carter