LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Sep 03 2010

Wash My Jeans? Hardly.

If you hate doing laundry, you may want to limit the bottom half of your wardrobe to blue jeans…and follow Carl Chiara’s credo: The less you wash your jeans, the better your jeans become.Carl – and his laissez faire approach to denim care – was featured in yesterday’s "Tricks of the Trade" column in The Wall Street Journal. (Business news, financial updates and, now, fashion tips. Who knew?)

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Aug 03 2010

Clothes Dryers: Beware!

The call to action was simple enough – design a new way to air dry your clothes that would eliminate the need for a dryer and improve on the basic clothesline.Levi Strauss & Co. called it the Care to Air Design Challenge, and those of us here at Myoo Create spread the word – to the whole world. The only caveat to entering was that design submissions had to be innovative, covetable, effective and sustainable.

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Posted By: Rebecca Petzel, Collaborative Innovation Head, Myoo Create

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