Unzipped Blog - Levi Strauss & Co : Levi Strauss & Co

The Truth — and Exaggerations — of LS&Co.

Heritage

The back patch of a pair of Levi's® jeans

Business / Heritage

Reproducing the Oldest Pair of Blue Jeans

A section of the new Levi's® exhibition, Icons, Innovations & Firsts — Stories of Heritage and Progress From the Levi’s® Archives. Various Levi's® pieces are displayed in a dark room with a blue background. Description plaques are placed in front of each item.

Brands / Heritage

The Levi’s® Archives Goes to Milan

Denim hunter Rose DeBruin stands in front of racks of clothing in her vintage shop. She is smiling and her hands are looped in her front belt loops. She wears a black T-shirt and green pants. The photo is placed over a blue denim texture background.

Heritage

Rose DeBruin, Denim Hunter

A collage of polaroid photos featuring custom Levi's® Trucker jackets.

Heritage

A Roundup of Truckers in the Levi’s® Archives

Sepia photo of Grafton Tyler Brown

Heritage

The Story of Grafton Tyler Brown

Protagonist character Jimmy Cooper sits on a red scooter with his hands on the handlebar in the 1979 film “Quadrophenia,” wearing a military fishtail parka and looking off towards the right.

Heritage

How Levi’s® Became a Part of U.K. Mod Style

A collage of items in the LS&Co. Archives, including a belt buckle, a copper plate, a steamer trunk, and an image of an ad featuring "Flat Eric."

Heritage

Levi’s® Archives: More Than Denim

GETTY photo shows Freddie Mercury wearing a brown leather jacket — and what looks like Levi’s® 501® jeans — sitting at the piano while he and John Deacon, also wearing Levi’s® jeans, rehearsed at the Budokan.

Heritage

How LS&Co. Acquired Freddie Mercury’s 501® Jeans

A Levi's® Trucker Jacket is photographed on a plain grey background. The Levi's® Archives copyright image is overlayed on the bottom right corner.

Heritage

Trucker, or Non-Trucker?