BLOG ARCHIVES - February 2013

Feb 15 2013

Lucky in Levi's®

I flew off the back of the bike and slid for about 200 yards. The fall gave me a concussion, a severely broken hand, bruised ribs and some scrapes.

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Posted By: Rosie Cayetano, Consumer Relations, Levi Strauss & Co.


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Tags: Denim, Levi's®


Feb 12 2013

Be a Part of 501® History!

Who knew?

When Levi Strauss and Jacob Davis decided to use rivets to hold together the work pants they made for hard-working Western pioneers, they invented the first blue jean. Little did they know that the Levi’s® 501® jean would become an American icon, loved by generation after generation.

And it’s safe to say, no other product has been worn, loved or re-imagined quite like Levi’s® 501® jeans. They are the resilient and defining wardrobe staple of cultural leaders from presidents to musicians to movie stars. 

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Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped


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Tags: Denim, Fashion, Levi's®


Feb 08 2013

The Interns Speak

Every year, we welcome a number of interns to our San Francisco headquarters. Here, these college students – between their junior and senior years – have a great opportunity to learn about apparel and retail from some of the best in the business – the employees of Levi Strauss & Co.

This isn’t a summer of grabbing coffee for an executive. It’s a roll-up-your-shirtsleeves, hands-on experience where you work, learn, and contribute. You’ll even make presentations on what you’ve done to brand and company leaders.

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Posted By: Lisa Devoto, Staffing Specialist, Levi Strauss & Co.


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Tags: Levi Strauss & Co.


Feb 06 2013

Learning in Levi's®

When I was barely a teenager, I started working on the ranches and in the mountains near Steamboat Springs, Colorado.

I learned to shoe horses, break horses, cut and stack hay, and plant and harvest oat fields.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: Denim, Levi's®


Feb 01 2013

Breaking the Silence

In order to help end HIV/AIDS among women, we also have to break the silence about violence against women. This is Christine’s philosophy, and it’s what drives this activist to organize group meetings for women affected by HIV/AIDS in her country of Zambia.

All around the world, but particularly in Sub-Saharan Africa, violent norms and practices against women put them at a higher risk of contracting HIV. In addition, fear of further abuse or the social stigma surrounding the virus often dissuades women from learning their HIV status — or from sharing it with partners and families.

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Posted By: Zoe Blumenfeld, Communications Manager, Global Fund for Women


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Tags: Foundations, Levi Strauss & Co., Levi Strauss Foundation


Feb 01 2013

Looking Good, Garbage!

The jeans and jacket you see here have something in common with that plastic bottle in your hand.

What is it? That plastic bottle in your hand.

Today, the Levi's® brand launches its new Waste<Less™ denim collection.



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Posted By: Cory Warren, Editor, LS&Co. Unzipped


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Tags: Denim, Fashion, Levi's®, Social Responsibility, Style


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